Once upon a tee…
Golf had a pricing problem.
So we fixed it.
Every golfer knows the dilemma: play the premium ball and wince at every water hazard, or play the cheap ball and give up the game you love feeling. We refused to choose.
Born from a lost sleeve of premium balls
Sugar Golf began when golfers like you faced that familiar choice between performance and price. The founders knew the truth the industry doesn't advertise: the world's best golf balls come off a handful of production lines — and most of what you pay at retail funds tour contracts, glossy boxes and shelf space, not the ball in your hand.
So Sugar went straight to the source. Tour-grade construction, minimalist packaging, direct to your door. No over-the-top branding, no unnecessary packaging, no price-padding schemes.
“To make golf more accessible, more inclusive, and undeniably sweeter.”
Under the ownership of Simon Meyer — a proudly South African golf entrepreneur with a passion for non-traditional golf products and brands — Sugar is taking that mission from South Africa to fairways worldwide.
Sweetening up golf all around.
Eight values. One sweet game.
Every cube makes the game a little sweeter
We pledge proceeds from every ball sold to local organisations and programmes in the communities where we operate — putting clubs in new hands and keeping golf growing from the grassroots up.
Partner with us →Sound like your kind of golf?
Play the ball. Skip the games.
Find your Sugar in three constructions, shipped direct in South Africa, the USA, the UK and Europe.
Shop the range →