About Sugar Golf
It all began on the island par 3s, in scenarios every golfer knows too well, we faced the eternal dilemma: use the high-end golf ball and risk losing it to the drink or opt for a lower-quality ball and compromise our game. Like many golfers, we loved the feel and performance of premium golf balls but hated the dent they left in our wallets—especially when they ended up at the bottom of a pond.
We asked ourselves a simple question: why should golfers have to choose between quality and affordability? Why do the big brands spend millions on flashy sponsorships and packaging when they could be passing those savings on to the players?
We decided to rewrite the rules of the game. Starting with nights, weekends, and a whole lot of passion, we built Sugar Golf—a company centred on delivering maximum value to the golf community. We stripped away the fluff: no over-the-top branding, no unnecessary packaging, and no price-padding schemes. What remained was a premium 3-piece urethane golf ball that delivers unbeatable control, feel, and distance—all without breaking the bank.
Play
Sweet
Play
Smart
What We Make
At Sugar Golf, we manufacture premium golf balls and apparel designed to compete with the biggest names in the industry.
Crafted at the same factories as the major players.
Our golf balls deliver the performance you expect—but at the lowest price-per-ball in their category.
Each cube-shaped package contains 8 balls, keeping things simple, efficient, and cost-effective.
How We Do It
We keep our operations lean and pricing straightforward. By cutting out the middlemen, eliminating wasteful packaging, and focusing solely on the product, we’ve created golf balls that maximizes value for players.
No gimmicks.
No upselling.
Just high-performance golf balls.
What Sets Us Apart
We like to call it the “Sugar Cube Effect.” Here’s what makes us different: No Waste: minimalist packaging with 8 balls per box.
No wasteful sleeves or unnecessary frills.
No Nonsense: We don’t inflate prices with excessive marketing, flashy endorsements, or unnecessary product lines.
All Value: Our balls deliver premium performance without premium pricing, so you can attack every green with confidence.
A New Chapter
Recently acquired by proudly South African golf entrepreneur Simon Meyer, Sugar Golf is building on its legacy with a fresh vision. Driven by a passion for non-traditional golf products and brands, we’re expanding our range to offer balls for every golfer—no matter their age, gender, or skill level. Our mission? To make golf more accessible, more inclusive, and undeniably sweeter.
Sweetening the Game
Sugar Golf isn’t just about great products; it’s about giving back. We will endeavour to support and uplift local organizations and programs that enrich the communities where we operate. It’s our way of making the game sweeter for everyone.
Respecting the Greats, Redefining the Game
While we respect the big names and their groundbreaking innovations, we’re not here to compete directly with anyone else. Instead, we’re creating something unique: golf balls that operate on their own merit, tested and measured against the best in their price category. Whether you’re a weekend warrior or a seasoned pro, our versatile golf balls are designed to meet your needs on every course and in every game.
At Sugar Golf, we believe the best golf ball isn’t just one you’re proud to play—it’s one you can afford to lose.
